The surprising reason you can’t quit facebook or sex

who ipad

who ipadLike most addictions, there is a 12 Step program for quitting Facebook. It works. I’ve done it 8 times.

Scientists have discovered why it’s so hard to do.

Tweeting and Posting about yourself creates the same pleasurable sensations as having sex, getting money and eating food.

Perhaps to a lesser degree, but tweeting is free of calories and disease.

Talking or writing about oneself is so pleasurable study participants passed up the opportunity to earn money talking about others, instead of themselves. 

When conversing, about 40% of the time we’re talking about ourselves. And 80% of what we write on Facebook is about ourselves.

Because it feels so good.


Proc Natl Acad Sci U S A. 2012 May 22; 109(21): 8038–8043.
Published online 2012 May 7. doi:  10.1073/pnas.1202129109
PMCID: PMC3361411

Psychological and Cognitive Sciences, Neuroscience

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